Something Worth Talking About.

The short history of this post is that recently I’ve been trying to put up some ringtones campaigns up. Ok so just a few days ago I got slapped by the “mobile subscription service” crap they give everybody who doesn’t comply with their mobile subscription policy. Well I fixed my page, added the “Google compliant” offers and resubmitted the ads, this was yesterday

So today I received a couple emails that are not only declining the ads, but saying that they don’t permit any mobile subscription services period?

Now, is it only me or is Adwords putting their foot down and no longer allowing mobile subscription advertising?

Can’t wait until the morning when I give them a call, I’ll keep everyone posted.

UPDATE (Jan 31): Considering I had 22k+ ads declined, they need to manually review my case. There is no ETA.

So I was on the phone just a minute ago with an Adwords respresentative about one of my ringtones campaigns. It repeatedly got disapproved for “mobile subscription services“, even though my site was fully compliant with all their policies.

The representative looked over the site she was like “yeah you have the opt in, the price and the cancellation information even though one of the pages had the information a bit lower, but that shouldn’t be a problem” (that’s not exactly what she said but it’s pretty close). She also said that the bot could have found something and automatically disapproved it. So she forwarded to manual review.

Well, we obviously know it was the bot because my ads were getting disapproved during non-work hours. But the crazy thing is that I just learned a ton about the bot and what it checks for with the mobile subscription services.

<theory>

1. The opt in check box of course is easy to check for.
2. The price displayed needs to be in the content, otherwise it may flag a manual review or decline it.
3. The cancellation information is in the content or it will decline it or flag a manual review.
4. All the above must be prominently place aka within 800 x 600 resolution aka “above the fold” or at least not miles below the fold.

</theory>

Very intriguing information, I’m definitely going to be running some “tests” to try and validate these premises.