Data is the bricks for the castle. You can’t build your empire without it. No data, no marketing.
It’s not like decades ago where you can slap up a TV ad blindly and get thousands of sales the next day. That doesn’t work any more. Nor is it like years back when Adwords was new and didn’t care what you bid on and had no real quality score.
Today it’s difficult. Quality data is hard as hell to come by. You have to be smarter, faster, more savvy and more intuitive than your competitors and ignorance is failure. You aren’t likely to succeed otherwise.
Now back to the real topic about data.
As internet marketers, we buy hundreds or thousands of dollars worth of data daily, so that in itself should already show how much data is worth. We gather every piece of information that we can about it: referrer, search engine, keyword, time, date, IP address, geo location, costs, impressions, click through rate. Yet another display of how valuable data is.
So my question is… Why the fuck, would you share it with anyone without a price?
I don’t care if the President wanted to place his pixel on my landing page, I’d say “fuck off.”
This industry is new and it’s flowing with ridiculous amounts of cash. You know what happens when there’s a lot of money to be made? All trust and integrity is left at grandma’s house.
Let me ask you this, would you place my pixel on your landing page?
Then why the fuck would you place a pixel you’re affiliate manager asks you to place? They ask because you have a choice. One of your choices is saying “get the fuck out of here”.
Note: This post was written in good faith and wasn’t meant to offend anyone.
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