Archive for April, 2008

San Francisco is Beautiful!

Saturday, April 12th, 2008

I’m definitely diggin San Fran, so I will take pictures this time. I’ll update this post every night.

My room view from the iphone.

Room view

AzoogleAds, Epic Advertising, Image Pixels, This Means?

Thursday, April 3rd, 2008

Ok I’m going to make a prediction here. That way if I’m right, I get bragging rights for the rest of the year and if I’m wrong then life goes on and everybody forgets about this post because it was just a prediction anyway ;)

AzoogleAds have been asking affiliates to place a pixel on their landing page that looks like this:

img src=”http://i.azjmp.com/XABC” width=”1″ height=”1″

(funny that I wasn’t asked to place one).

Note that this has happened to multiple sources of mine. Their reasoning, from this source is this:

(7:00:45 PM) source: they want to increase their comscore rank and if i place the pixel on my high traffic sites, it’ll appear as tho azoogle is getting the hits and therefore increase their rank.
(7:00:55 PM) source: i asked them why they care if their rank increases and they beat around the bush
(7:01:00 PM) BlueBobbo: LMFAO.
(7:01:03 PM) source: haha
(7:01:06 PM) BlueBobbo: OMG
(7:01:10 PM) BlueBobbo: I want to blog the fuck out of this
(7:01:22 PM) source: other strange thing is… (and u probably know the answer to it cuz ur a coder)….
(7:01:44 PM) source: if they REALLY just wanted to increase comscore ranking, they’d give everyone the same pixel….
(7:01:50 PM) source: at least each affiliate the same pixel…
(7:01:57 PM) BlueBobbo: WOW.
(7:02:03 PM) BlueBobbo: That’s freaken bullshit

Now lets take a quick trip back in the timeline of Azoogle Ads:

  1. Azoogle boots nearly a couple dozen employees.
  2. Cutting referral commissions.
  3. Rebranding to Epic Advertising.
  4. Asking affilaites to place pixels.

Hidden agenda possibly? Now the predictions.

  1. This one is my prediction: I believe that they are making a last ditch effort to try to collect data before being bought out.
  2. Another source prediction: They’re trying to measure their outreach so they know how much to sellout for.
  3. Another source prediction: They might be taking data and using it for their search marketing company “Bazaar”.
    1. My addition to the 3rd: With the capital and resources they can basically just roll kids no problem.

So come on now. All this shit sounds like investors behind it. If all of this means absolutely nothing… This industry is officially boooooooooooorrring.

Free Data Giveaway, OMGWTFBBQ!?

Thursday, April 3rd, 2008

Data is the bricks for the castle. You can’t build your empire without it. No data, no marketing.

It’s not like decades ago where you can slap up a TV ad blindly and get thousands of sales the next day. That doesn’t work any more. Nor is it like years back when Adwords was new and didn’t care what you bid on and had no real quality score.

Today it’s difficult. Quality data is hard as hell to come by. You have to be smarter, faster, more savvy and more intuitive than your competitors and ignorance is failure. You aren’t likely to succeed otherwise.

Now back to the real topic about data.

As internet marketers, we buy hundreds or thousands of dollars worth of data daily, so that in itself should already show how much data is worth. We gather every piece of information that we can about it: referrer, search engine, keyword, time, date, IP address, geo location, costs, impressions, click through rate. Yet another display of how valuable data is.

So my question is… Why the fuck, would you share it with anyone without a price?

I don’t care if the President wanted to place his pixel on my landing page, I’d say “fuck off.”

This industry is new and it’s flowing with ridiculous amounts of cash. You know what happens when there’s a lot of money to be made? All trust and integrity is left at grandma’s house.

Let me ask you this, would you place my pixel on your landing page?

Then why the fuck would you place a pixel you’re affiliate manager asks you to place? They ask because you have a choice. One of your choices is saying “get the fuck out of here”.

Note: This post was written in good faith and wasn’t meant to offend anyone.