Something Worth Talking About.

So I was on the phone just a minute ago with an Adwords respresentative about one of my ringtones campaigns. It repeatedly got disapproved for “mobile subscription services“, even though my site was fully compliant with all their policies.

The representative looked over the site she was like “yeah you have the opt in, the price and the cancellation information even though one of the pages had the information a bit lower, but that shouldn’t be a problem” (that’s not exactly what she said but it’s pretty close). She also said that the bot could have found something and automatically disapproved it. So she forwarded to manual review.

Well, we obviously know it was the bot because my ads were getting disapproved during non-work hours. But the crazy thing is that I just learned a ton about the bot and what it checks for with the mobile subscription services.

<theory>

1. The opt in check box of course is easy to check for.
2. The price displayed needs to be in the content, otherwise it may flag a manual review or decline it.
3. The cancellation information is in the content or it will decline it or flag a manual review.
4. All the above must be prominently place aka within 800 x 600 resolution aka “above the fold” or at least not miles below the fold.

</theory>

Very intriguing information, I’m definitely going to be running some “tests” to try and validate these premises.

This entry was posted on Tuesday, January 29th, 2008 at 11:07 am and is filed under Adwords, Theories. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.